Karen StraussFacebook is a platform that a lot of authors utilize to connect with their readers or to attract them. Facebook marketing is a crucial component in many a book marketing plan, especially in the successful ones. Therefore it stands that authors must keep up with any change Facebook makes in their algorithms, especially with this
Karen StraussYour book marketing strategy should be well thought out and as strategically planned as a battle. It technically is, as it is a battle to both try to get the word out about your book and to convince people to buy it. While indie authors who coordinate their own marketing strategies may be at a
Karen StraussMost book marketing is done through either Facebook, Twitter, or Instagram these days but LinkedIn is gaining traction with the nonfiction books. LinkedIn is an often forgotten social media platform as it is mostly thought of as a network devoted solely to job hunting or networking for career opportunities but this idea is just not
Karen StraussMost authors expect the hard work of releasing a book to be over once they’ve finished writing the book but that’s the farthest thing from the truth. If you haven’t had a concrete marketing plan in place, chances are that your sales are far from what you expected and your book had a pretty quiet
Barnes and Noble’s new CEO James Daunt had a lot to say about his company in a speech he gave at the FutureBook Conference in London on November 25th. Not mincing words, he called out the chain for having “the most crucifying boring stores.” Daunt has laid out a plan
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The world of publishing has changed a lot over the past several years. Prospective authors have started to shift away from traditional publishing to explore self-publishing alternatives that give them more agency over their story. Self-publishing and hybrid publishing are no longer the niche categories that they used to be.
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